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Master in one of the best digital marketing course in Pokhara

1.5 Months

Total Duration

Physical Session

Format

1 Month

Internship

Flexible

Timing

Rs 15000

Price

2

EMIs

1.5 Months

Total Duration

Physical Session

Format

1 Month

Internship

Flexible

Timing

Rs 15000

Price

2

EMIs

What you'll learn ?

tick Optimize websites for search engine rankings and organic traffic.

tick Manage online ad campaigns for optimal performance.

tick Build brand awareness and engage audiences through social platforms.

tick Create valuable content to attract and convert target audiences.

tick Analyze user behavior and track website performance

tick Improve website design and increase conversion rates.

tick Drive traffic and sales through partnership programs.

programs

Course overview

This digital marketing course provides a comprehensive exploration of the fundamentals of digital marketing, key concepts, strategies, and techniques necessary to succeed in the dynamic field of digital marketing. This course aims to equip participants with a broad range of skills and knowledge to plan, execute, and analyze effective digital marketing campaigns across various platforms.

Why is Digital Marketing so popular? Digital marketing is incredibly popular in the current era due to its unparalleled ability to reach a vast and global audience, its cost-effectiveness compared to traditional marketing channels, its precise targeting capabilities that allow businesses to reach their ideal customers, and its data-driven nature that enables marketers to measure, analyze, and optimize their campaigns for maximum impact and return on investment.

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Learning Hours

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Assignments

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Month Internship

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Enrollment

Course Outline

The digital marketing course outline section serves as a roadmap, outlining the key concepts, learning outcomes, and organization of the course, helping students understand what to expect and how the material will be covered. It provides a clear structure for the course, guiding students through their learning journey. You will get a industry level recognition digital marketing certificate.

Module 1: Introduction to Digital Marketing

  1. 1. Understanding the importance of digital marketing
    2. Differentiating digital marketing from traditional marketing
    3. Exploring emerging trends and technologies in the digital marketing landscape
     

Module 2: Website Planning and Development

  1. 1. Fundamentals of website planning, design, and development
    2. User experience (UX) and user interface (UI) considerations
    3. Mobile-friendly and responsive design principles
    4. WordPress Website Development and Deployment

Module 3: Search Engine Optimization (SEO)

  1. 1. Keyword research and analysis
    2. On-page and off-page optimization techniques
    3. Link-building strategies
    4. SEO analytics and performance measurement

Module 4: Pay-Per-Click Advertising (PPC)

  1. 1. Introduction to PPC advertising platforms (e.g., Google Ads, Bing Ads)
    2. Creating and managing effective PPC campaigns
    3. Ad targeting and bidding strategies
    4. Conversion tracking and campaign optimization

Module 5: Social Media Marketing

  1. 1. Leveraging social media platforms for brand awareness and engagement
    2. Creating compelling social media content
    3. Understanding social media advertising and targeting options
    4. Social media analytics and measuring ROI

Module 6: Content Marketing

  1. 1. Developing a content strategy and calendar
    2. Creating engaging and shareable content
    3. Content distribution channels and promotion techniques
    4. Measuring content performance and optimizing strategies

Module 7: Email Marketing

  1. 1. Building effective email lists
    2. Crafting engaging email campaigns
    3. Utilizing email automation and personalization
    4. Analyzing email marketing metrics and performance

Module 9: Analytics and Data-Driven Marketing

  1. 1. Understanding web analytics tools (e.g., Google Analytics)
    2. Interpreting data and making data-driven decisions
    3. Tracking campaign performance and measuring ROI
    4. A/B testing and conversion rate optimization (CRO)

Module 10: Conversion Rate Optimization (CRO)

  1. 1. Optimizing website and landing page design for conversions
    2. User testing and user experience optimization
    3. A/B testing and multivariate testing techniques

Module 11: Online Reputation Management

  1. 1. Monitoring and managing online reputation
    2. Handling customer feedback and reviews
    3. Mitigating negative reviews and managing brand perception

Module 12: Digital Marketing Strategy and Planning

  1. 1. Developing a comprehensive digital marketing strategy
    2. Setting goals, identifying target audiences, and segmenting markets
    3. Allocating budgets effectively across digital marketing channels
    4. Creating a marketing plan with a focus on integration and synergy

Module 14: Affiliate Marketing

  1. 1. Introduction to affiliate marketing and its role in digital marketing
    2. Building affiliate partnerships and managing affiliate campaigns
    3. Tracking affiliate performance and optimizing partnerships

Module 15: Legal and Ethical Considerations

  1. 1. Understand ethical guidelines to ensure transparency and maintain consumer trust.
    2. Learn about copyright laws, trademarks, and intellectual property rights in the digital sphere.

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Learning Hours

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Assignments

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Month Internship

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Enrollment

Practicality

  • • Participants will have the opportunity to create a comprehensive content marketing strategy for a chosen business or brand.
  • • Participants will gain hands-on experience in creating and executing social media advertising campaigns.
  • • Participants will learn how to conduct an SEO audit for a website, identify areas for improvement, and implement optimization strategies.
  • • Participants will delve into the world of web analytics by utilizing tools such as Google Analytics.
  • • Our comprehensive course offers the best, most affordable, and hands-on digital marketing training

Requirements

  • • No Prior Programming Knowledge Needed – We’ll go over all the requirements so you can get started.
  • • Own Computer-Mac or Window.
  • • Anyone Who Has the “I Can Do It” Mentality.
  • • You’ll have a step-by-step learning process with challenges and exercises for better retention if you’re willing to 
learn by doing.

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